Free Advertising On Line
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Above the line (advertising) - Above the line (ATL) is an advertising technique using specific channels to promote products, services, etc. Compared to BTL (Below the line), the ATL strategy makes use of current traditional media: newspapers, magazines, radio and television.
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Below the line (advertising) - Below the line (BTL) is an advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc.
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